Essay - Primary and Secondary Sources.
Secondary sources are those that analyze primary sources and may consist of books, newspaper articles, web sites, or statistics. Data, whether primary or secondary, should be current and relevant. One of the first actions of a marketing consultant involves identifying the desired market and determining the market potential (Berkowitz, 2006).
A secondary source is one that gives information about a primary source. In this source, the original information is selected, modified and arranged in a suitable format. Secondary sources involve generalization, analysis, interpretation, or evaluation of the original information.
Most students understand that secondary sources are not preferred and should only be used when a primary source is not available. However, there is often a great deal of confusion as to what constitutes a secondary source and, more importantly, how to correctly cite one when it is used.
Secondary sources are works of synthesis and interpretation based upon primary sources and the work of other authors. They may take a variety of forms. The authors of secondary sources develop their interpretations and narratives of events based on primary sources, that is, documents and other evidence created by participants or eyewitnesses.
How to Use Secondary Sources Jan 22, 2013 Secondary sources are a part of most research papers, particularly in the humanities, where you'll be asked not only to analyze an original text, but also to explore the arguments that other researchers have put forward about your topic.
What are some examples of secondary sources? Common examples of secondary sources include academic books, journal articles, reviews, essays, and textbooks. Anything that summarizes, evaluates or interprets primary sources can be a secondary source. If a source gives you an overview of background information or presents another researcher’s ideas on your topic, it is probably a secondary source.
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